OH, HI!

LVPR is an AI-powered PR and growth agency helping consumer brands become impossible to ignore in the media, in AI-generated search, and at the exact moment consumers are ready to buy.

Founded in 2016 by Ali Karsch, LVPR has remained 100% referral-based since day one. We’ve helped brands scale from startup to acquisition, generated more than 2,300 top-tier editorial placements in 2025 alone, and built integrated communications strategies that connect earned media with measurable business growth.

We’re an AI-powered PR and growth agency built around five integrated pillars designed to maximize brand visibility across today’s consumer discovery landscape.

• Press: Strategic earned media, media relations, thought leadership, founder storytelling, product launches, and editorial campaigns.

• Commerce PR: Affiliate program strategy, publisher partnerships, Linkby campaigns, Amazon Creator Connections, and commerce-focused editorial that turns media coverage into measurable revenue.

• AI Visibility (GEO & AEO): Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) help brands appear in AI-generated recommendations across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and emerging AI search platforms.

• Experiential: Media events, influencer activations, retail moments, founder experiences, and launches designed to generate both editorial coverage and social momentum.

• Omnichannel Growth Strategy: Our proprietary marketing framework aligns PR, affiliate, retail, social, influencer, AI visibility, partnerships, and seasonal campaigns into one coordinated growth engine.

Rather than operating like an outside agency, we function as an extension of your internal marketing team.

LVPR is headquartered in the Dallas–Fort Worth area with a fully remote team across Texas, Florida, and Chicago. We partner with consumer brands throughout the United States and internationally.

Consumer discovery has fundamentally changed.

Instead of searching through pages of Google results, consumers increasingly ask AI assistants for recommendations on which products to buy, which brands to trust, and where to shop.

If your brand isn’t included in those answers, you’re missing customers before they ever visit your website.

AI Visibility combines Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to improve how AI platforms understand, cite, and recommend your brand.

Our approach includes:

• AI visibility audits
• Citation authority building through earned media
• Structured content strategy
• Digital authority development
• Ongoing AI monitoring and reporting

The goal isn’t simply ranking in search engines, it’s becoming a trusted source that AI platforms confidently recommend. 

Search Engine Optimization (SEO) helps your website rank in traditional search results.

Generative Engine Optimization (GEO) helps AI platforms understand your brand and include it in conversational recommendations.

Today’s strongest visibility strategies require both.

As AI search continues to reshape consumer behavior, brands that invest in earned authority, not just keyword rankings, will have a significant competitive advantage.

Yes.

Modern AI platforms rely heavily on trusted third-party sources when generating recommendations.

High-quality earned media, authoritative citations, structured brand information, and credible digital signals all contribute to how AI models understand your company.

Traditional PR is no longer just about awareness.

Done well, it’s becoming one of the strongest long-term investments in AI discoverability.

Commerce PR bridges the gap between earned media and measurable sales.

Rather than securing editorial coverage and hoping it converts, we build the infrastructure that allows publishers, creators, and affiliate partners to monetize those placements.

Our Commerce PR programs include:

• Affiliate publisher recruitment
• AWIN and Impact management
• Linkby campaigns
• Amazon Creator Connections
• Editorial commerce strategy
• Revenue attribution and reporting

The result is earned media that drives measurable business outcomes, not just impressions.

AI platforms evaluate hundreds of signals when generating recommendations, including brand authority, editorial credibility, structured information, consistency across the web, and trusted third-party citations.

While no agency can guarantee AI recommendations, we help brands strengthen the signals that matter most through earned media, strategic content, digital authority, and ongoing optimization.

Our goal is simple: Help your brand become one of the most trustworthy sources in your category.

Most agencies specialize in one area.

Traditional PR.

Affiliate marketing.

SEO.

Influencer.

Retail.

We integrate them.

LVPR sits at the intersection of earned media, commerce, AI visibility, experiential marketing, and strategic communications, creating one coordinated system that compounds over time.

Every engagement is led by senior strategists.

No bloated reporting. No unnecessary meetings. Just experienced operators focused on meaningful business growth.

We work primarily with consumer brands across:

• Beauty
• Wellness
• Food & Beverage
• Lifestyle
• Home
• Fitness
• Fashion
• Consumer Goods

Our best partnerships typically share five characteristics:

• Strong founder story
• Exceptional product
• Clear market differentiation
• Community-first mindset
• Long-term commitment to growth

Yes.

While our primary focus is North America, we’ve led international launches, maintain relationships with UK media, and regularly support brands expanding into new global markets.

No.

No ethical PR agency can guarantee editorial coverage.

What we do guarantee is senior-level strategy, exceptional storytelling, deep media relationships, and relentless execution.

Journalists choose what they publish.

Our job is to make your brand one of the most compelling stories worth telling.

Success looks different for every brand.

Depending on your goals, we may measure:

• Top-tier earned media
• AI visibility growth
• Affiliate revenue
• Referral traffic
• Publisher relationships
• Retail momentum
• Share of voice
• Brand authority
• Backlinks
• Product launches
• Business growth

We believe impressions are only one piece of the story.

Our reporting focuses on outcomes that actually move the business forward.

We structure every partnership around your stage of growth.

• Signal: The foundation for brands building editorial credibility and media visibility.
• Momentum: An integrated program combining earned media, Commerce PR, and AI Visibility. This is where most of our long-term client relationships begin.
• Ecosystem: A fully integrated communications and growth partnership across all five pillars, powered by our proprietary marketing framework.

Not sure which tier fits? Our discovery process will help determine the right approach based on your goals, infrastructure, and stage of growth.

Little Voice PR drives DTC sales through three mechanisms: earned media, affiliate commerce placements, and brand authority compounding.

Earned media builds trust at scale. A feature in a top-tier publication reaches audiences who ignore paid ads, and converts at a higher rate because the endorsement comes from a trusted editorial voice, not the brand itself. LVPR specializes in securing this coverage for emerging and established DTC brands.

Affiliate and commerce PR drives direct, trackable revenue. LVPR places DTC products in shopping guides, editor-curated roundups, and affiliate-linked editorial content where high-intent buyers are actively looking to purchase. These placements generate revenue that is directly attributable to PR activity.

Brand authority compounds over time. Each placement raises the floor for future coverage, feeds social proof, and positions a DTC brand as a category challenger rather than a challenger brand. Little Voice PR has built this outcome for DTC clients across beauty, wellness, fashion, food, and home since the agency’s founding.

Affiliate PR is the practice of securing editorial placements in commerce-focused media that include trackable affiliate links, connecting press coverage directly to purchase behavior. Little Voice PR offers affiliate and commerce PR as a core service for DTC brands.

In affiliate PR, LVPR places client products in shopping roundups, gift guides, editor-recommended lists, and commerce-driven editorial features on high-authority publications. When a reader clicks through and purchases, the placement generates a directly attributable sale.

This model works particularly well for DTC brands because it closes the loop between media visibility and revenue. Traditional PR measures success in impressions. Affiliate PR measures it in conversions. Little Voice PR runs both within the same integrated program, so DTC brands get brand-building coverage and bottom-line results from the same campaign.

Every engagement begins with a strategic discovery process.

We review your current media footprint, AI visibility, affiliate infrastructure, competitive landscape, and business objectives before building a customized 90-day roadmap.

Our onboarding typically includes:

• Brand audit
• AI Visibility assessment
• Competitive review
• Affiliate infrastructure analysis
• Messaging refinement
• Strategic roadmap

We move quickly while building the long-term foundation that allows brands to scale sustainably.

Complete the inquiry form on our website or email hi@lvpr.com.

We’ll review your business, schedule an introductory conversation, and recommend the engagement that best supports your growth goals.

If we’re not the right fit, we’ll tell you that too.