CASE STUDY: HSN x TOO FACED

 
 

THE CHALLENGE
HSN RETAINED LVPR TO GENERATE AWARENESS AND DRIVE CONVERSION SURROUNDING THE LAUNCH OF THEIR EXCLUSIVE TOO FACED PUMPKIN SPICE SET THROUGH THEIR WEBSITE. 

THE STRATEGY
LVPR SECURED 7 INFLUENCERS TO INTEGRATE THE SET INTO THEIR MAKEUP ROUTINE - CREATING 1 IN-FEED INSTAGRAM POST OF THE FINAL LOOK WITH 2 ROUNDS OF INSTAGRAM STORIES OF THE INFLUENCER GIVING A TUTORIAL ON HOW TO ACHIEVE THEIR LOOK WITH THE SET. UTILIZING A UNIQUE LINK TO DRIVE TRAFFIC TO THE HSN SITE WITH AN INTENT TO PURCHASE, EACH INFLUENCER SPOKE ON THE KEY SELLING POINTS: THE EXTREMELY REASONABLE PRICE POINT AND EXCLUSIVITY ON HSN FOR A LIMITED AMOUNT OF TIME.

THE RESULTS
THE 7 INFLUENCERS DROVE OVER 3,700 CLICKS TO THE LANDING PAGE RESULTING IN SALES WITH AN ROI OF 200%. THE CAMPAIGN RESULTED IN 5.7 MILLION IMPRESSIONS, AN AVERAGE ENGAGEMENT RATIO OF 6.75% AND THE CAMPAIGN CPM WAS $1.64.