CASE STUDY: NATIVE DEODARANT

 
 
 
 

 

THE CHALLENGE
LVPR WAS RETAINED BY NATIVE, A NATURAL DEODORANT LINE TO LAUNCH THEIR BRUNCH SCENTS DURING THE SUMMER OF 2017. LVPR FOCUSED EFFORTS ON TRADITIONAL MEDIA OUTREACH, SECURING AN INITIAL EXCLUSIVE WITH WWD AND THEN AGGRESSIVELY SECURING PLACEMENTS IN CONSUMER PUBLICATIONS.

 

THE RESULTS
THE LAUNCH RESULTED IN MORE THAN 40 MEDIA PLACEMENTS IN OUTLETS SUCH AS: THE TODAY SHOW, GMA, ELLE.COM, POPSUGAR.COM, BRITANDCO.COM, HUFFPOST.COM, HELLOGIGGLES.COM, BUSTLE.COM, COSMOPOLITAN.COM, MARIECLAIRE.COM, NYLON.COM, REFINERY29, TIME.COM, THE GLOSS, NEWBEAUTY.COM, MASHABLE, FOOD NETWORK, ETC.

FOLLOWING THE SUCCESS OF THE SUMMER LAUNCH NATIVE COMMITTED TO WORK WITH LVPR ON AN ANNUAL BASIS CONTINUING THROUGH THEIR ACQUISTION BY P&G. LVPR STILL REPRESENTS NATIVE ON BOTH PR AND INFLUENCER PROGRAMS.