CASE STUDY: YASSO

 

 

THE CHALLENGE
YASSO, A LINE OF FROZEN GREEK YOGURT BARS RETAINED LVPR TO MANAGE THEIR FIRST INFLUENCER CAMPAIGN TIED TO NATIONAL ICE CREAM SANDWICH DAY. THE BRAND WAS LOOKING TO INCREASE THEIR BRAND AWARENESS AND USER GENERATED CONTENT. LVPR WORKED TO SELECT 7 LIFESTYLE INFLUENCERS TO POST ABOUT THE BRAND 4 TIMES DURING THE MONTH OF AUGUST KICKING OFF ON 8/2 NATIONAL ICE CREAM SANDWICH DAY.

 

THE RESULTS
THE 7 INFLUENCERS POSTED 38 TIMES (7 BONUS POSTS) RESULTING IN MORE THAN 1.6MM IMPRESSIONS WITH AN AVERAGE ENGAGEMENT RATE OF 2.46% AND A CPM RATE OF $5.92 (FOR CAMPAIGN).

YASSO WAS SO PLEASED WITH THE RESULTS THAT THEY RETAINED LVPR TO CREATE A FALL HEALTH AND WELLNESS CAMPAIGN AND A LARGE SCALE ONGOING PROGRAM FOR 2018.