CASE STUDY: YASSO

 
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SETTING THE STAGE
YASSO RETAINED LVPR FOR A FULL-SCALE ANNUAL INFLUENCER PROGRAM IN 2018 AFTER THE SUCCESS OF THEIR FIRST INFLUENCER CAMPAIGN IN 2017. LVPR EXECUTED 13 CAMPAIGNS ON BEHALF OF THE BRAND IN 2018.

THE CHALLENGE
DURING ONE OF THE SUMMER CAMPAIGNS, LVPR WAS TASKED AT THINKING STRATEGICALLY TO INCREASE HOUSEHOLD PENETRATION FOR YASSO’S COVETED STICK BARS BY DRIVING TRIAL AND AQUIRING NEW USERS TO THE BRAND.

THE STRATEGY
YASSO’S TARGET CONSUMER LIVES A HEALTH-CONSCIOUS AND ACTIVE LIFESTYLE, STRIVING TO MAKE BETTER FOOD CHOICES AND LVPR SECURED 12 INFLUENCERS WHO MATCHED THIS PROFILE. THE TEAM COORDINATED PARTNERSHIPS BETWEEN THE SELECTED INFLUENCERS AND THE BRAND TO DEMONSTRATE THE INTEGRATION OF YASSO’S STICK BARS WITHIN INFLUENCER’S LIVES THROUGH 2 IN-FEED INSTAGRAM POSTS AND 2 ROUNDS OF INSTAGRAM STORIES. 

THE RESULTS
THE HYPER-TARGETED AUDIENCE GROUP DROVE MORE THAN 3,000 CLICKS TO THE YASSO STORE-FINDER PAGE AND THE CAMPAIGN RESULTED IN MORE THAN 24 MILLION IMPRESSIONS. THE 12 INFLUENCERS POSTED 105 TIMES (OVER 2x THE AMOUNT THEY WERE CONTRACTED FOR) WITH AN ESPECIALLY HIGH AVERAGE ENGAGEMENT RATIO OF 11.64% AND A LOW-COST CPM OF $0.78.