CASE STUDY: SAALT

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THE CHALLENGE
LVPR WAS RETAINED BY SAALT, A FEMININE HYGIENE STARTUP SHAKING UP THE PERIOD CARE INDUSTRY, TO SUPPORT A RETAIL PARTNERSHIP WITH TARGET, A LOCAL EARTH DAY ACTIVATION, AND A NEW PRODUCT LAUNCH IN THE SPRING OF 2019. 

THE STRATEGY
LVPR FOCUSED EFFORTS ON TRADITIONAL MEDIA OUTREACH, SECURING AN EXCLUSIVE WITH BEAUTY INDEPENDENT FOR THE TARGET PARTNERSHIP, SECURING INCLUSION FOR THE BRAND IN MULTIPLE NATIONAL EARTH DAY ROUND-UPS INCLUDING ADWEEK,  LINING UP DESKSIDE MEETINGS AHEAD OF A NEW PRODUCT LAUNCH AND SECURING AN EXCLUSIVE WITH BUSTLE, WHILE ALSO SUPPORTING AN INTIMATE LAUNCH DAY EVENT IN NEW YORK. 

THE RESULT
THE RETAIL NEWS, EARTH DAY ACTIVATION, PRODUCT LAUNCH AND DESKSIDE APPOINTMENTS RESULTED IN MORE THAN 2O MEDIA PLACEMENTS IN THE FIRST THREE MONTHS WITH OUTLETS SUCH AS:  BEAUTY INDEPENDENT, ADWEEK, POPSUGAR, WELL + GOOD, THE ZOE REPORT, BUSINESS INSIDER, NYLON, HELLO GIGGLES, BUSTLE, ELITE DAILY, ETC. FOLLOWING THE SUCCESS OF THE FIRST THREE MONTHS, SAALT HAS CONTINUED TO WORK WITH LVPR ON AN ANNUAL BASIS.