CASE STUDY: VENN

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THE CHALLENGE
LVPR WAS RETAINED BY VENN, A LUXURY K-BEAUTY SKINCARE LINE, TO SUPPORT THE LAUNCH OF THREE NEW PRODUCTS IN THE SPRING OF 2019.

THE STRATEGY
LVPR FOCUSED EFFORTS ON TRADITIONAL MEDIA OUTREACH, SECURING 12 DESKSIDE MEETINGS AND THEN AGGRESSIVELY SECURING PLACEMENTS IN BEAUTY AND RETAIL TRADE PUBLICATIONS. 

THE RESULT
LVPR SUCCESSFULLY POSITIONED VENN AS A PRESTIGE STREAMLINED SKINCARE BRAND. THE LAUNCH AND DESKSIDE APPOINTMENTS RESULTED IN MORE THAN 15

MEDIA PLACEMENTS IN OUTLETS SUCH AS: ALLURE.COM, NEWBEAUTY.COM, REFINERY29, POPSUGAR.COM, ESQUIRE.COM, GLOSSY, BEAUTY INDEPENDENT, AMERICAN SPA MAGAZINE, THE ZOE REPORT, BYRDIE, ETC. 

FOLLOWING THE SUCCESS OF THE SPRING LAUNCH, VENN HAS CONTINUED TO WORK WITH LVPR ON AN ANNUAL BASIS. LVPR SUPPORTS VENN ON BOTH PR & INFLUENCER PROGRAMS.