THE CREATOR-BRAND-PUBLICIST PROBLEM
When it comes to brand-creator relationships, mishaps have become predictable. I chatted with Substacker, consultant, and PR pro Sarah Karger from Affiliate for Publicists about the gap.
AUGUST IS NOVEMBER. AND AI IS ALREADY BUILDING ITS HOLIDAY GIFT GUIDES
Has your brand completed an AI Holiday Visibility Audit? It may be the smartest investment you make this holiday season.
BOTH SIDES OF THE BRIEF
I chatted with Lainey Patton, CU Boulder student, LVPR intern, and emerging digital marketing professional, to get the scoop on what brand marketing looks like through the eyes of someone simultaneously studying and doing it.
YOUR CUSTOMERS DON’T BUY IN CHANNELS. WHY ARE YOU STILL MARKETING THAT WAY?
If you've never looked at your business through your customers' eyes rather than through your marketing channels, we'd love to help you uncover what you're missing.
FROM ESCAPISM TO EXPERIENCE: LIVE EVENTS ARE. SO. BACK.
“It’s certainly not just a fad. Live events are so back. People genuinely want to be in-person again.”
HYPE AND HOLDINGS: THE NEW ERA OF CELEBRITY ENDORSEMENTS
I followed the money and spoke to Rachel Hirsch, podcast host and writer behind the top-ranked Substack, 2% club, founder of VC Wellness Growth Ventures, and lifestyle extraordinaire about the new wave of celebrity-backed brands
IS AI DRIVING PR INTO ITS SLOP ERA?
This is for sure my hottest most timely take yet. Standing on business.
YOUR BRAND’S BIGGEST RISK RIGHT NOW? NEGLECTING THE STUFF YOU ALREADY OWN
Let’s talk about where brands are missing the mark and the quick fixes that matter.
IF EVERYONE ELSE WAS JACKING A TREND, WOULD YOU?
There is something so painfully inauthentic, so ick, about brands jumping on trends just to do it.
THE ALGORITHM HAS OPINIONS
AI is one of the hottest headlines in the new year. No need to ask Chat: shoppers are totally using their fave LLMs to make shopping decisions.