THE CREATOR-BRAND-PUBLICIST PROBLEM
When it comes to brand-creator relationships, mishaps have become predictable. I chatted with Substacker, consultant, and PR pro Sarah Karger from Affiliate for Publicists about the gap.
BOTH SIDES OF THE BRIEF
I chatted with Lainey Patton, CU Boulder student, LVPR intern, and emerging digital marketing professional, to get the scoop on what brand marketing looks like through the eyes of someone simultaneously studying and doing it.
FROM ESCAPISM TO EXPERIENCE: LIVE EVENTS ARE. SO. BACK.
“It’s certainly not just a fad. Live events are so back. People genuinely want to be in-person again.”
HYPE AND HOLDINGS: THE NEW ERA OF CELEBRITY ENDORSEMENTS
I followed the money and spoke to Rachel Hirsch, podcast host and writer behind the top-ranked Substack, 2% club, founder of VC Wellness Growth Ventures, and lifestyle extraordinaire about the new wave of celebrity-backed brands
IS AI DRIVING PR INTO ITS SLOP ERA?
This is for sure my hottest most timely take yet. Standing on business.
IF EVERYONE ELSE WAS JACKING A TREND, WOULD YOU?
There is something so painfully inauthentic, so ick, about brands jumping on trends just to do it.